I posted a reply to a question in a Facebook group for teachers over a year ago. The question was about hourly teaching rates as freelancers. I answered honestly; mine now varies from £35/hour to £100/hour depending on what I am teaching and how many lessons the student books in one go. I was swamped with replies, DMs and friend requests. All of those people wanted to know how I charged that kind of top-end rate.
The answer is simple; I ask for that rate and I offer a service that matches that rate in terms of value for my customers.
Let me be really clear here, I only sell a few lessons at that top rate and many more at my lower rates. Most of my students book packages now and all of my packages work out at lower hourly rates. The idea is it is better value for the students to bulk book lessons. This also suits my business model as I get larger payments and certainty over student bookings and numbers in advance. I also actually only offer 45 minute lessons, so the...
The dreaded tech!
Fear, uncertainty and the unknown hold a lot of people back from teaching online as freelancers.
“How can I get a fancy teaching platform myself? Is it expensive? What about resources and equipment? There’s just too much to learn….”
There are so many options, it can get overwhelming. There are also some big companies out there with expensive teaching platforms, which freelancers would struggle to replicate themselves but, guess what? You don’t have to do it that way! The chances are that your ideal customers won’t be shopping for the type of teaching that requires a fancy online platform and that is why they came looking for you in the first place. They probably want something more individualised, which makes finding the right tech for you and your teaching easier.
When deciding what tools will work for you, always keep the customer experience in mind. Will using this make it easier for them to book, easier for them to learn, to...